Category: SpaceIn

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CHRISTIAN

CHRISTIAN

DATE

2006

ABOUT

Location: Ljubljana, Slovenija
Author: Primož Jeza
Investor: Private

Concept:
I know I will break all the rules. I will be working for a friend and with a completely undefined budget.
The investor is a discophile (a former goth today listening to a deep house) as well as a top hair-stylist, a multilayered art lover and performer, a great gourmet, and an excellent subtle critic of many things. One of those who despise everything “grey” i.e. all types of anemia. A thing can be either white or black. He is not politically correct.

Function:
The studio has a circular functional design and is equipped or tuned with stereo entrances. The first one is used to enter the space from the street and the other is internal in the frame of the hotel. A linear connecting sofa is placed between them. An administrative counter, equipped with an integrated display and keyboard, is located at the transition to the working area. Behind it, there is a technical frame intended for the archive, cashier, and the computer base. It is veiled by sliding wings. A longitudinal hanging cuboid is dedicated to hairstyling, mounted along the total length of the studio, and covered in mirrors. Its interior keeps all the necessary hair-styling attributes. The template is followed by three working chairs. The center of the space is cut by a multipurpose service block, the side of which runs out in the so-called chemical island, where hair colors are prepared. The other half of the interior is taken up by washbasins for hair care and the related working surfaces as well as a working position for a manicure.

Situation, original state of the space in question:
The interior of the studio is part of the Hotel Lev ground floor, which used to have the role of a cosmetic studio. Space was designed – divided into small cabins. As the hotel has recently been renovated, all the carpentry and joinery as well as other interior infrastructure are new.

Materials:
Epoxy, mirrors, colored steel, wood, textile.

Copyright © PRIMOŽJEZASTUDIO 2020. All rights reserved.

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KIBLA

KIBLA

DATE

2005

ABOUT

Location: Maribor, Slovenija
Author: Primož Jeza
Co-operator: Rok Triller
Investor: Ministry of culture and ERDF

Concept:
Easy access to the world of information, which is currently more valued than the form. To visualize or introduce the current global sensibility. Very simple design. Functional information and color. Information that creates its own environment and negates the location. Thus creating an information package that will represent “almost everything” to the new generation of lounge lizards.

Function:
The main activity of the Kibla multimedia center is to present and produce intermedia and multimedia arts as well as traditional media.
Among other things, the center’s mission is increased aestheticization and integration of electronic media. These are present in Kibla through the information strip exposed for its color, performing the role of interactive communication. It is furnished with the attributes of the Internet, computing equipment, display, and projection screen. Both traditional and experimental media are provided for in the multipurpose Kibela gallery, situated by the main entrance to the building and presenting a constituent part of the center.
The secondary activity of the multimedia center is a cyber café. Consumerism. The functional operational concept is the so-called drive-in system, which enables the customers quick consumption of the so-called take-away information.
Service and toilet facilities can be found on the same floor in the center.

Situation, original state of the space in question:
The interior is located in Maribor city center, more precisely in the Narodni dom building that was erected in the second half of the 19th century, in the time of the national revival. Then as well as now it offered space to various organizations.
The multimedia center is located on the ground floor of the western wing of the building. Space was divided several times during the intervention, its construction being brick-built.

Materials:
Epoxy, surface-treated mirrors, medium-density fiberboard, stainless steel, glass, textile …

Copyright © PRIMOŽJEZASTUDIO 2020. All rights reserved.

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IZVZ

IZVZ

DATE

2005

ABOUT

Location: Ljubljana, Slovenija
Author: Primož Jeza
Co-operators: Maša Pahor, Primož Roškar
Investor: Institute for Health Protection of the Republic of Slovenia

Concept:
The investor wishes to unify the appearance and function of institute communications. Due to a large number of activities, the introduction of new information technologies, and the related range of departments (e.g. departments: communicable diseases, vaccines, medical ecology, narcotic drugs, medical information system…) IZVZ has gradually transformed into a visually and functionally extremely variable corpus. The project comprises various regimes of department entries, internal visual communication, and order or range of activities. The design of rooms should be unified and functionally flexible (possible exchange of departments, easy access to information technology). A large number of activities have demanded the design concept of a multiple where employees as well as foreign researchers and everyday visitors/users of the institute can work, meet and orientate within the space without any problems. The project is a visual combination of road engineering, Dr. No laboratory, marketing information, and virus graphic structures.

Function:
At the public entrance, on the right from the connecting hall, there is a doorman’s office with the receptionist having the role of the main provider of communication orientation in the institute. From there, visitors are oriented according to the agreed procedure into required floors or departments where the semicircular staircase and the integrated elevator lead. All floor halls feature frontally installed (if coming from the stairs or the elevator) glass information portals, orienting visitors into required departments. The employees have a certain frame of movement – passing within the institute (closed departments – data protection), which is required because of the specific work areas. The ceilings of connecting halls feature an “information motorway” enabling a flexible allocation of spaces with regard to the current needs of the institute.

Situation, original state of the space in question:
The premises of IZVZ RS are located in the center of the central square in Ljubljana (Prešernov trg), neighboring two icons of Secession (Centromerkur and Hauptmann House or the Little Skyscraper) and the Three Bridges. The exterior of the building has been renovated recently so that carpentry and joinery are partly renovated/preserved, whereas the majority was replaced in various periods of the previous century. The interior and the complete technological infrastructure of the building was added/created without a plan. There was no polychromatic study made for the institute.
The mansard that was completed a decade ago was not part of the project, of functional design and renovation of IZVZ communication.

Materials:
Parquet, terrazzo, medium-density fiberboard, stained glass, colored steel, textile.

Copyright © PRIMOŽJEZASTUDIO 2020. All rights reserved.

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PRSS

PRSS

DATE

2004

ABOUT

Location: Ljubljana, Slovenija
Author: Primož Jeza
Investor: PRSS, Slovensko društvo za odnose z javnostmi / Slovenian Public Relations Association

Concept:
What exactly is PR? I have not encountered this type of informing before the change in the political system. The experts of this tell me that such departments of social activity are relatively new in Slovenia, yet they have been achieving the fastest social growth. Why should then this new area of social creativity have the conservative image of law, business, or bureaucrat offices?

They need an image sophisticated enough to shape an autonomous language for the activity it serves. Space must be functionally clear, yet in essence somewhat enigmatic. Why is it that I so easily accept the ambiguity of the ultimate definition of public relations? Is PR in a way, the “genetically” innate image that we wish to communicate? To please, to be smart, capable, fair, the best. Is there not in there a bit of truth and a bit of a lie? If a lie is black and the truth is white, the result is grey. Thus PR is grey. Has not the most successful PR so far been the demolition of the WTC twins? A catastrophe in the form of debris and menacing parts of planes and human despair. Yet it was a kind of PR. On that occasion, the majority of human beings heard about WTC and Osama Bin Laden for the first time. Good, successful… PR?

Function:
The room is considered a multifunctional point and not only an indispensable administrative space. It is designed as a machine for continuous management of the association, for supplying information and maintaining the contact of the association with the environment, in which it dwells, creates, and to which it responds. All this is made possible by its purified core, manifested through the form of a single-move working object. In one moment it provides the administration with a quality working environment, in the next it becomes the shelter of association members’ intimate conversations and then again it transforms into space for a minor member conference, press conference, or merely for socializing and entertainment… The service facility intended for the archive and auxiliary administrative working position is designed as a walk-in closet running along the total sidewall of the office. Toilet and club facilities are common, located on the same floor.
Situation, original state of the space in question:

The interior is located in the business part of the city, more precisely in the SCT skyscraper positioned in the Slovenian communication epicenter. The buildings in its immediate surroundings include the main Slovenian daily newspaper, the major telecommunication provider, the central railway and bus station, the stock exchange, the fairground…

The office is placed in the corner featuring two glass sides. In its original state space was divided into two smaller passable units with one entrance. Mounted parapets were fixed below the panorama windows. The carpentry and joinery were in bad condition, yet authentic.

Materials:
Natural flooring, artificial leather, wood, aluminum, textile.

Copyright © PRIMOŽJEZASTUDIO 2020. All rights reserved.

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INCOGNITO

INCOGNITO

DATE

2004

ABOUT

Location: Ljubljana, Slovenija
Author: Primož Jeza
Co-operator: Jure Hrovat
Investor: Private

Concept:
A store with designer items. For all pockets. All right, design predominantly for mental use, mainly for fun. Actually often just the packaging. A kind of a sundries store. The contractor – trader was in this case a foreigner who was renting the space, not interested in having major costs with something that was not his property. All the mounted installations and things were to stay in their places. He wanted no painting, let alone new mounted lightning or replacement of floorings. No extra costs, no damage.

Summary – result of project task:
The store should almost have the characteristics of a traveling trader retail space. If the business here is bad, he moves on. Associations keep coming on film sequences, travels, the ringing of the home doorbell, on the hawker whose store was a suitcase overfilled with everything. Associations on the inside of a coat, the lining of which is heavy with watches, and of the black marketeer constantly on the look. On canvasses full of designer imitations, kept by occasional black traders, that instantly turn into running bundles when the police appear in parks and tourist centers… Apart from mobility, the key similarity of them all is their trade platform. A simple foundation, adaptable to the environment, and exposing the trade item visually. To interpret the interior that serves as a simple foundation for items is quickly demountable, cheap, and leaves no traces.

Function:
The interior has a unified volume surrounded by selling surfaces made of recycled wood fiber. The floor or floorings as well. Left from the entrance is the service section that behind the working console turns into a cabinet. The foremost, larger part on the right side of the interior features lit folding drawers to hold the items on sale. If an item is sold out completely, the drawer can be folded until replaced with a new one. Behind the drawers the similarly lit selling surfaces continue, running out at the backside wall – perforated, naturally ventilated, and heated in winter. The central part of the room is equipped with metal selling surfaces that can be arranged into chosen compositions thanks to their flexible design.

Situation, original state of the space in question:
The interior is located in the old part of Ljubljana at the very end of the major trade street. The shop features wooden carpentry and joinery typical of this location. Besides the main space divided into depth, there is small storage at the side. Before the Inkognito shop, space was also used for trade activity. The building is constructed in stone and brick.

Materials:
Natural flooring, plates of recycled wood fiber – medium-density fiberboard, colored steel, textile.

Copyright © PRIMOŽJEZASTUDIO 2020. All rights reserved.

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RASICA

RASICA

DATE

2000

ABOUT

Location: Ljubljana, Slovenija
Author: Primož Jeza
Investor: Rašica d.d.

Concept:
Design the global interior of the local brand. A visual revival of the brand that in socialist times provided us with pleasant feelings about having a fashion brand seemingly just like the capitalist ones, only a bit better. Revival? The project for the interior shall thus materialize into a set – into a combination of the spirit and technology of the current time and visual artistic synthesis/collage, e.g. Gagarin research mission, the interior of Ona-On stores (from the 80’s) and neatly polished Zastava 101 cars.

Function:
Opposite of the entrance to the store there is a longitudinal counter, into which all attributes of electronic business are built (computer with a screen and keyboard, display, terminal, card reader…), and behind it, a handy storage and service space of the store are hidden behind sliding glass panels. Opposite of the counter a hanging pole for items on hangers is suspended from the ceiling to ensure better use of space. Alongside the total length of longitudinal walls of the interior two wardrobes are positioned, conceptualized as display surfaces for exhibits, and at the same time a cabinet for the remaining items. At the far side of the interior, there is a display window, also serving as the changing room due to a lack of space. This functions with the help of a metal console with a switch, built into the ground, which upon pressing the button closes the curtain around the potential buyer and the hanging mirror. The display window is the store as such, its role of a peep show being purely accidental.

Situation, original state of the space in question:
The interior is located in the BTC shopping center, which in the time of socialism served as public warehouses for the total area of former Yugoslavia. It was a kind of an entrance-exit trade platform. With the end of Yugoslavia, its primary function died as well and the area turned into a grey or degraded area within the city. During the transitional period the warehouses transformed into individual trade objects and throughout the years the area turned into one of the largest shopping-business complexes in this part of Europe.
The interior was located in Tangram hall that was built in reinforced concrete with glass fillings. The store is of very small dimensions, its whole width being covered by a display window. The store is entered through the common hall.

Materials:
Epoxy, treated glass, medium-density fiberboard, textile, stainless steel.

Copyright © PRIMOŽJEZASTUDIO 2020. All rights reserved.

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AVANTGARDE.N9

AVANTGARDE.N9

DATE

1999

ABOUT

Location: Ljubljana, Slovenija
Author: Primož Jeza
Investor: Private

Concept:
A space for fashion victims. The investor is a brand of “transition” tradition, owning several stores of man’s and women’s fashion clothing. They require an interior that can be easily redesigned – recycled. They constantly seek new brands, adapt to the market, introduce new clothing lines. Project fashion. I design a retail studio with selling surfaces enough anemic to be easily transformed and completed with a few accents. A kind of spatial chameleon for trading experiments.
The first main role of the interior was the children’s store, Avantgarde Junior, selling clothing by Calvin Klein. Although the project task was clear, the basic question could not be avoided. What does a fashion brand mean to children? What is “shopping” for children? Who goes shopping? …

The result. A space intended for parents and not too disturbing for children. Some spatial-technological tricks. I chose the color of unripe fruit. Soothing.

Function:
We enter the interior through the display window. The first, main room is surrounded by display surfaces. The space for the shopkeeper is located in the left corner of the first room. It is enclosed with the counter – a console around which all his tools for working are mounted. In the center of the store, I mount a rotating platform that can stop in the required position if necessary (e.g. oriented towards the plasma screen where cartoons are screened), holding a deckchair and a gaming console (game-boy). The second, latter room is intended for two changing rooms and handy storage.
The second main role (concept 2) for the interior is the store Avantgarde N9 selling the shoe brand Miu Miu and fashion accessories.
Associations on the raw, untreated tanned hive. Of color beige…
The structure of the shop (function 2) remains the same. I remove the rotating platform with the deckchair and replace it with a single-move multifunctional object held by consoles (as a chair for trying on shoes, the base for shoe mirror, display window for accessories, and handy storage in its insides). Certain selling surfaces are covered by glass. I don’t participate in concept 3 and all the subsequent transformations.

Situation, original state of the space in question:
The interior is located in the old part of Ljubljana on the trade street in the vicinity of the city hall. Before acquiring the trade role, space was used as a craft workshop. The entrance vault – façade (the current display window) used to have a stone and previously a wooden filling. Due to various periods and reconstructions, the walls of the space are of mixed composition. Located near to the castle hill (moisture, erosion of the slope) and in the extreme shade, the object had very poor construction parts.

Materials:
Epoxy, plaster panels, medium-density fiberboard, stainless and colored steel, polycarbonate, natural and artificial leather.

Copyright © PRIMOŽJEZASTUDIO 2020. All rights reserved.

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AVANTGARDE.JR

AVANTGARDE.JR

DATE

1999

ABOUT

Location: Ljubljana, Slovenija
Author: Primož Jeza
Investor: Private

Concept:
A space for fashion victims. The investor is a brand of “transition” tradition, owning several stores of man’s and women’s fashion clothing. They require an interior that can be easily redesigned – recycled. They constantly seek new brands, adapt to the market, introduce new clothing lines. Project fashion. I design a retail studio with selling surfaces enough anemic to be easily transformed and completed with a few accents. A kind of spatial chameleon for trading experiments.
The first main role of the interior was the children’s store Avantgarde Junior, selling clothing by Calvin Klein. Although the project task was clear, the basic question could not be avoided. What does a fashion brand mean to children? What is “shopping” for children? Who goes shopping? …
The result. A space intended for parents and not too disturbing for children. Some spatial-technological tricks. I chose the color of unripe fruit. Soothing.

Function:
We enter the interior through the display window. The first, main room is surrounded by display surfaces. The space for the shopkeeper is located in the left corner of the first room. It is enclosed with the counter – a console around which all his tools for working are mounted. In the center of the store, I mount a rotating platform that can stop in the required position if necessary (e.g. oriented towards the plasma screen where cartoons are screened), holding a deckchair and a gaming console (game-boy). The second, latter room is intended for two changing rooms and handy storage.
The second main role (concept 2) for the interior is the store Avantgarde N9 selling the shoe brand Miu Miu and fashion accessories.
Associations on the raw, untreated tanned hive. Of color beige…
The structure of the shop (function 2) remains the same. I remove the rotating platform with the deckchair and replace it with a single-move multifunctional object held by consoles (as a chair for trying on shoes, the base for shoe mirror, display window for accessories, and handy storage in its insides). Certain selling surfaces are covered by glass. I don’t participate in concept 3 and all the subsequent transformations.

Situation, original state of the space in question:
The interior is located in the old part of Ljubljana on the trade street in the vicinity of the city hall. Before acquiring the trade role, space was used as a craft workshop. The entrance vault – façade (the current display window) used to have a stone and previously a wooden filling. Due to various periods and reconstructions, the walls of the space are of mixed composition. Located near to the castle hill (moisture, erosion of the slope) and in the extreme shade, the object had very poor construction parts.

Materials:
Epoxy, plaster panels, medium-density fiberboard, stainless and colored steel, polycarbonate, natural and artificial leather.

Copyright © PRIMOŽJEZASTUDIO 2020. All rights reserved.

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SpaceIn

ABITARE

ABITARE

DATE

1999

ABOUT

Location: Ljubljana, Slovenija
Author: Primož Jeza
Investor: Private

Concept:
Furniture? Practical companions in life, objects of desire or merely tools to defy and resist the forces of gravitation. The year 2001 is nearing. Odyssey 2001. Where or what went wrong? The daily politics, the lobby of the dated but still profitable technology. Prognosis? We should be modern nomads, we should so-to-speak colonize the universe. All should be in one, should be one. Sophisticated. Clothing, chair, mode of transport, bed, working position… None of it. We live in cubes, cuboids, some of us in babels, tents, caves… We still use practically the same pieces of furniture as the Egyptians, Greeks, Romans… The contemporary residential culture (again) doesn’t treat furniture only as useful items, but considers its added value and sometimes fetishist power. But that is all.

Project task and questions as well as goals:
What should the place who sells furniture be like considering the imminent prophetic year 2001? How is it possible to minimalize the laws of statics visually, to fake them in a symbolic way? To simulate the space of weightlessness and play with furniture that should present something new or modern despite its Roman origin. Using light and color I blur the two spatial planes thus reducing the subordination to the G force in a visual way. I lighten the borders so that the vertical and the horizontal are merging – not joining. The borders of the space merge below the “flowing light” and…

Function:
The retail studio is conceived as a contemporary bourgeois apartment and not a retail warehouse featuring e.g. four kitchens, five bedrooms, eight living rooms… Its function is to show the display items of Poliform furniture in their actual role as actors in the ambient design of the living environment. Thus when entering the showroom we enter the extroverted daily living room of the apartment (placed in the display window). This is followed by a connecting hallway shaped as the working cabinet in the apartment, serving as the technical support of trade in Abitare studio. This is the space that I provide with basic equipment (working semi-armchairs, a desk, and a free-standing computer unit). Upon the end of the hallway, the ambient turns into a more introverted part of the apartment with an intimate daily living room, which at one side continues into a bedroom with a changing room and at the opposite side into the dining room and kitchen.

Situation, original state of the space in question:
The interior is situated in an old part of the town, beside the Ljubljanica River. Space was used by one of the city bakeries as a small production unit and a shop. Before the intervention into the premise, its area and its real volume were unknown. Approximately a quarter of the space was taken by built industrial ovens and another quarter by various functional divisions. Space has three windows at the backside, oriented towards the inner (unfortunately not arranged) yard. In the place of today’s display window of Abitare studio, there used to be entrances to the shop and bakery. The bakery entrance today presents the main entrance. Due to a historical layering of the building the premises feature several construction systems. Various construction materials have been used: stone, wood, brick, concrete.

Materials:
Polyester, carbon, aluminum, glass.

Copyright © PRIMOŽJEZASTUDIO 2020. All rights reserved.

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SpaceIn

PROPAGANDA

PROPAGANDA

DATE

1996

ABOUT

Location: Ljubljana, Slovenija
Author: Primož Jeza
Investor: Private

Concept:
The transition from analog into the digital world. Encounter (or exchange) of punk and cyberpunk generations. The club program working through devices in a cybernetic loop between the TV and PC (TV>PC>TV…) and free access to the Internet enable immediate polarisation of the information “sold” – the propaganda message. The interactivity of the installed technology, the metal polychrome, and electronic music should add to the technicist spirit and cosmopolitan character of the club. The digital operation of machines is fetishized, not appearance. Cyberfetish.

Function:
The program of Klub Propaganda was that of a cyber café, a multimedia space that was designed for (profitable) execution of interactive advertising on the internal television. Its operation was based on a video base and an online network. Other types of propaganda were implemented via a light scanner, endless tape (built into the counter), posters, and sound recordings. At night the daily advertising program turned into an urban club scene with electronic music.
The exterior longitudinal sidewall of the club (along Grablovičeva street) communicated with its environment via its mounted (interactive) advertising spaces with monitors, equipped with keyboards placed on draw tables. The entrance door featured a screen informing about the activity inside the space without the need to enter. The interior entrance wall was designed as the program generator of the space. Sections that had the function of seats or the so-called operator positions, in front of which there were longitudinal storage surfaces with inbuilt keyboards, dictated the rhythm and shaped the volume of the club. The wall opposite held monitors, on which interactive advertising program was executed, as well as seats and the counter service. The latter merged with the flooring because of its color, which additionally emphasized the metal monochrome of vertical surfaces. In the transversal left-side wall, there were entrances to toilet facilities and service premises of the interior. The opposite wall, bordering the vertical communications of Orto Bar, used its rotating screen to assume the task of informing about the club program.

Situation, original state of the space in question:
Same as Orto Bar, Klub Propaganda was located in the Zmaj factory complex. The entrance to the interior was posed alongside Grablovičeva street (towards Vodmat neighbourhood). In its original state, space was divided several times and had various functions (production, warehouse…).

Materials:
Epoxy, polished aluminum, stainless and colored steel, galvanized steel, artificial leather, glass.

Copyright © PRIMOŽJEZASTUDIO 2020. All rights reserved.